What makes a corporate video different from a commercial video?
A corporate video is designed to support internal goals or business communication, rather than paid advertising. These videos often address company culture, recruiting, onboarding, or client relationships, and focus on building trust and clarity within or around your organization.
How do you measure the success of a corporate video?
Success depends on the goal of the video. For recruiting, it may be the number of applicants or improved retention. For About Us videos, it could be stronger brand perception or client engagement. For testimonial videos, success is often tied to increased leads and conversions through social proof.
What types of corporate videos do you produce?
We produce About Us videos, recruiting campaigns, client testimonial videos, training content, event recaps, executive messaging pieces, and more. Each project is customized to address your company’s unique goals and challenges.
How much does it cost to produce a corporate video?
Budgets vary depending on the overall video scope, number of filming locations, talent, and level of production. We provide custom quotes designed to meet your needs while maintaining the professional quality required for corporate communications.
How long does it take to produce a corporate video?
Most corporate videos take 3 to 6 weeks from planning to delivery. This includes pre-production (scripting, scheduling, logistics), production (filming), and post-production (editing, revisions, delivery). Larger campaigns or multi-video series may take longer.
How can a corporate video help with recruiting and retention?
Recruiting videos showcase your company culture, values, and workplace environment, helping attract candidates who are the right fit. They also reduce turnover by setting realistic expectations and inspiring employees to stay engaged.
Where should we start with corporate video production?
For most companies, the best place to start is with an About Us video or a testimonial video. An About Us video establishes your brand story, values, and culture, giving both clients and employees a clear understanding of who you are. Testimonial videos provide instant credibility by showcasing real client success stories. Together, these formats create a strong foundation that can be built upon with recruiting, training, or other corporate video content.
Can corporate videos be repurposed for different uses?
Yes. A single About Us video can be edited into shorter cuts for social media, testimonial clips can be used in sales presentations, and recruiting videos can be adapted for career fairs or job postings. Repurposing maximizes ROI and extends the life of your content.