Nov 18, 2025
Partnering with Wildly Kind to Use Nonprofit Video Production to Spread Positivity Across Minnesota
Kindness often shows up in the smallest ways. A stranger pays for someone’s coffee. A volunteer hands out flowers on a busy street. A simple note left on a park bench brightens a passerby’s day. These moments are easy to overlook, yet they carry the power to spark real connection.
That’s the idea behind Wildly Kind, a Minnesota nonprofit dedicated to encouraging everyday acts of compassion. Their mission is simple: remind people that being kind can change lives. To help share that message, we partnered with their team to produce a series of short videos that spotlight genuine human interactions.
The campaign does more than spread positivity. It also shows how nonprofit video production can build awareness, inspire donations, and grow a movement. By blending authentic stories with a thoughtful video strategy, Bloom Creativ helped Wildly Kind bring their mission to life and reach thousands of new supporters.
Spreading Kindness Across Minnesota
Bloom Creativ had the privilege of partnering with Wildly Kind, a Minnesota nonprofit created in the wake of the pandemic to remind people that kindness still has the power to heal and connect us.
Together, we developed a video series centered on a simple but meaningful idea: invite people to pick up a phone and share a kind message for someone who may need it. The responses were genuine and heartfelt. From gentle encouragement offered by an elderly neighbor to uplifting words spoken by a little girl, each message showed just how powerful kindness can be when it is shared.
Beyond the phone set, Wildly Kind encourages simple gestures like giving flowers, leaving notes, or paying for someone’s order. These small acts create a ripple effect that touches more lives than we often realize. Their Kindness Cards help track this journey, showing how one moment of compassion can multiply and remind us that kindness is never wasted.
Our role in this project was to capture authentic moments of people spreading kindness. We helped translate Wildly Kind’s mission into a series of short social media posts that highlight authentic human connection.
The results have been inspiring, with greater engagement, new supporters discovering their work, and an increase in donations that allows them to continue spreading kindness even further.
Linked below are some of the impactful pieces we created.
How Video Inspires Action and Giving?
Video is one of the strongest tools for nonprofits to connect with people. It builds trust, stirs emotion, and inspires action more effectively than text or photos.
This is why nonprofit video production and fundraising video production have become essential. When done with purpose, they create a lasting impact.
A recent guide shows that 57% of people who watch nonprofit videos go on to make a donation. Video draws us in and makes us care.
In a tough funding climate, nonprofits lean on storytelling through video to stand out and spark giving.
Experts note that authentic, high-quality narratives, even without big studios, build trust and draw lasting support.
Bloom Creativ Approach with Wildly Kind
When Wildly Kind asked us to help tell their story, we knew the videos had to feel as genuine as the acts of kindness themselves. That meant starting with a clear purpose to raise awareness, inspire donations, and show how something as simple as a Kindness Card can change a day.
With that in mind, we built a series that people wouldn’t just watch but feel.
Center Real People
We featured volunteers, ambassadors, and strangers. Nothing scripted, no actors. Genuine faces and voices made the stories feel honest and relatable.
Keep Stories Short
One to two minutes was enough to capture a flower handed to a passerby or a note left on a table. These small moments carried the heart of the mission.
Focus on Emotion
Each video followed a simple arc: meet someone, watch the kind act unfold, and feel the impact it left behind.
Stay Authentic
No staged scenes or polished sets. Real places and raw reactions made the message stronger and the storytelling more trustworthy.
End with Action
Every video closed with a next step: visit Wildly Kind, share kindness, or donate to the cause. Inspiration worked best when it led to action.
The Impact So Far
From our video work with Wildly Kind:
Engagement has soared—views, comments, and shares continue to climb.
Donations have increased—supporters are motivated to give when they see real kindness in action.
Visibility has grown—local communities across Minnesota now know about Wildly Kind and their mission.
These results prove how a nonprofit video production company's expertise can drive tangible outcomes. Our nonprofit marketing videos help this nonprofit connect, inspire, and grow.
What Makes Video So Powerful for Nonprofits
Video has become one of the most effective ways for nonprofits to reach people, share their mission, and inspire action.
Here is how it creates impact:
Video Creates Emotional Connection
Seeing real faces, hearing genuine voices, and watching acts of kindness unfold on screen builds an emotional bond that words alone cannot. People feel part of the story.
Authenticity Builds Trust
When a nonprofit shows authentic moments instead of staged scenes, it earns credibility. Audiences can sense when something is genuine, and that honesty makes them more likely to support the cause.
Every Video Can Drive Action
A strong call to action at the end of a video tells people exactly what to do next—donate, volunteer, or share. That clarity turns inspiration into measurable results.
Optimized Content Reaches More People
When videos are formatted for each platform, they perform better. For example, a vertical video on Instagram Reels, a widescreen cut for YouTube. This attention to detail ensures nonprofits reach the audiences that matter most.
Stories Can Scale Across Campaigns
One story told well can live in many places. Nonprofits can use the same video in fundraising campaigns, social posts, websites, or events, extending the impact without needing to recreate content.
Why Nonprofits Choose to Work With Bloom Creativ
Beautiful footage alone is not enough. Nonprofits need videos that stir hearts and drive action, and that is the difference our team delivers.
The success with Wildly Kind is proof. Our nonprofit video storytelling and nonprofit fundraising video production do more than capture moments. They build movements, strengthen giving, and help nonprofits grow.
Here’s how:
Clear Strategy, Strong Results
We never hit record without a plan. Every project starts with defined goals and a roadmap for reaching the right audience. That clarity is what turns storytelling into measurable impact.
Stories That Feel Real
People connect with truth. We capture unscripted moments and genuine voices, which makes each nonprofit promotional video feel relatable and trustworthy.
Platform Expertise
We know how to make content perform on Instagram, YouTube, Facebook, and beyond. Each video is shaped to match the platform and the audience that uses it.
Focused on Outcomes
Our work is designed to raise awareness, drive engagement, and increase donations. We measure success not only by views but by the genuine growth it creates for the nonprofit.
Partnership You Can Rely On
We work side by side with nonprofits, bringing ideas, flexibility, and dedication to every step of the process. We see your mission as our mission.
Creative With Intent
Our visuals and storytelling choices are not about flash. They are intentional, designed to reinforce the nonprofit’s message and leave a lasting impression.
See the Impact Others Are Creating With Video
Nonprofits across the country are proving that video is one of the most effective ways to raise awareness. The best nonprofit video campaigns are not always the biggest or most polished. They are the ones that feel real, tell human stories, and inspire people to act.
Research shows that nonprofit marketing videos can spark measurable outcomes, from increased giving to stronger community support.
Here are a few examples that highlight what’s possible with the right video strategy for nonprofit organizations:
The documentary series featuring Brilliant Cities (Detroit) brought everyday challenges and resiliency into focus. The result? Donations surged from $7,000 to well over $100,000 after the videos aired.
Save the Children UK released its gripping “Most Shocking Second a Day” video. Set in London but capturing the emotional weight of conflict, it earned over 46 million views and led to a 93% boost in fundraising.
When Invisible Children released the “Kony 2012” video, it went viral almost overnight. Within 48 hours, the campaign raised $5 million and went on to raise $28 million overall.
Closing Thoughts
Working with Wildly Kind has shown how purposeful video can spread positivity, help communities connect, and drive results. Bloom Creativ’s approach blends strategy, authenticity, and execution to help nonprofits tell their stories in a way that inspires action.
If your organization needs help using nonprofit promotional videos to raise awareness, recruit volunteers, or drive donations, we’re here. We can help you craft stories using real emotion, clear messaging, and thoughtful delivery.
Let’s work together to make kindness visible, one video at a time.
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