Corporate Video in the Twin Cities: A Powerful Internal & External Communications

Do your standout campaign ideas fall flat because at the end they look, feel, and sound like others? And now you want something original that drives potential results. The best solution is - Smart Storytelling, not just slick visuals. A single two-minute video can do what emails, memos, and slide decks fail to: capture attention, deliver clear, consistent brand messages, and build connections. 

The Twin Cities, Minneapolis, and Saint Paul are the best locations for filming and video production. Whether you’re crafting an explainer video, brand voices, event recap, or company culture, the diverse backdrops of this region offer inspiring settings. 

Corporate Video Trends in 2025: What Businesses Need to Know 

For Twin Cities businesses and beyond, we, Bloom Creativ, offer trendy corporate videos that attract potential clients. For more details, let’s check out below:

Reusable Content Modules

Why it matters: Audiences crave authenticity. We focus more on storytelling that relates audiences to your brand voice. This trend is popular in the cities of Minneapolis and Saint Paul. 

How we do it:

• Capture interviews, testimonials, b-roll, and live-action scenes in one shoot.

• Edit and adapt footage for social media, email campaigns, and internal communications.

• Tailor modules for LinkedIn, Instagram, TikTok, and more, ensuring each piece feels relevant and sounds unique.

Real Over Refined

Why it matters: Audiences crave authenticity. We focus more on storytelling that relates audiences to your brand voice. This trend is popular in the cities of Minneapolis and Saint Paul. 

How we do it:

• Candid interviews, employee-generated clips, and unscripted moments often outperform scripted, high-gloss videos.

• Allow for spontaneous moments that capture the true spirit of your organization.

Optimized for Mobile and Vertical Formats

Why it matters: Mobile consumption is skyrocketing. Videos must be designed for quick, on-the-go viewing, with vertical and short-form formats leading the charge on platforms like Instagram, TikTok, and YouTube Shorts.

How we do it:

• Prioritize vertical and square aspect ratios.

• Aim for 15–60 seconds for social media.

• Ensure your message is clear, even without sound.

How Corporate Video Production in Minneapolis is Evolving

Corporate video production in Minneapolis meets the demands of a digital-first, mobile-centric business landscape. The city’s vibrant mix of Fortune 500 companies, startups, and creative talent is driving innovation in both style and strategy. 

Key trends are:

• Audiences make quick judgments based on video quality, associating polished content with expertise and authority.

• Interactive videos, such as choose-your-own-adventure formats, are gaining traction. These engage viewers and provide valuable data on preferences.

• Personalized content—tailored to individual employees or customers—boosts engagement and drives conversions.

• Live video is a powerful tool for corporate communication, product launches, and employee engagement. Hybrid events, combining in-person and virtual experiences, are here to stay.

• Minneapolis video production companies are emphasizing creative storytelling, blending artistry with strategic thinking to forge emotional connections.

Why are Twin Cities Popular for Corporate Videos?

As you know, corporate videos not only capture attention but also convey brand stories in a compelling, humanizing way. It is a dynamic, authentic storytelling, short-form format, and multimedia tool used for internal and external communications. 

In 2024, a study from Hubspot stated that 89% of consumers confirmed they wanted to see more videos from brands before confirming the purchase.  Let's delve into the twin cities' popularity for corporate videos below:

Dynamic Urban & Natural Backdrops

Minneapolis and Saint Paul offer a blend of modern and historic architecture, iconic landmarks (i.e., Stone Arch Bridge, Nicollet Mall, etc.), and bustling downtown scenes. All these give you aesthetic backdrops that match your corporate video themes, high-tech innovation to community engagement, and more. 

Thriving Corporate & Startup Ecosystem

Minneapolis is home to multiple Fortune 500 companies—such as UnitedHealth Group, Target, U.S. Bancorp, 3M, and General Mills—across sectors like healthcare, retail, banking, manufacturing, and food production. This robust corporate presence drives demand for professional video content for internal communications, training, recruitment, and B2B marketing. 

Access to Skilled Talent and Professional Services

The region is rich in creative and technical talent, with numerous award-winning video production companies, like Bloom Creativ that specialize in corporate video, marketing, small business, non-profit, and more video production. We Bloom Creativ, bring expertise in storytelling, high-end production quality, and strategic messaging, ensuring that your corporate videos are both engaging and effective.

Versatility for All Types of Corporate Video Needs

Whether your brand requires marketing videos, animated corporate, customer testimonials, explainer videos, or others - Twin Cities' top filming locations offer your brand the resources and expertise to meet every requirement. The area’s blend of natural beauty, urban energy, and cultural richness allows for a wide range of creative approaches, making it easy to tailor video content to specific audiences and objectives.

How Does Bloom Creativ Help You to Shoot Sales-driven Corporate Videos?

Bloom Creativ is a Minneapolis-based video production company, specializing in crafting engaging corporate videos that boost brand awareness, sales, and build potential clients' trust. Whether you plan for Minnesota summer season video production, Twin City corporate videos, or others, partner with us and get -

• Story-Driven Approach: Bloom Creativ experts focus on creating compelling narratives that connect with viewers, inspire action, and leave a lasting impression—essential for sales-driven content.

• Local Expertise: Do you want to shoot Downtown Minneapolis, Mill City Museum, Minnehaha Falls, or local parks? We’ve local expertise that helps to capture the essence of your brand and connect with local (or national) audiences.

• High-Quality Production: We’re popular for stunning visuals, expert cinematography, and seamless post-production, ensuring your corporate video stands out for all the right reasons.

• Fast Turnaround & Responsiveness: Clients consistently praise us for efficiency, organization, and quick delivery, which is crucial for businesses with tight deadlines.

• Adaptability & Client Focus: The team is highly adaptable, capturing the unique vision and feel of each project, and is recognized for being easy and enjoyable to work with.

• Proven Results: Clients report increased brand awareness, improved sales, and positive audience engagement after working with Bloom Creativ.

• End-to-End Support: Whether you need a single video or a comprehensive content campaign, Bloom Creativ offers guidance and support at every step.

• Cost-effective pricing: With us, you get high-quality work at cost-effective pricing. From small businesses to non-profits, our flexible video production pricing models fit your brand goals. Feel free to contact us and share your plan with us.

Minneapolis Sculpture Garden is best if you prefer natural beauty, North Loop is popular for modern urban style, and others. So, which place do you plan to shoot amazing ad campaigns, team gatherings, or other corporate videos for your brand? Allow us to help you pick the best Twin Cities location for your next corporate videos that connect potential clients and build brand trust. Let’s create something extraordinary and see how they’re transforming the way businesses communicate. 

Final Overview

Are you ready to embrace the next wave of corporate video innovation? As consumer's demand for dynamic, authentic communication continues to grow, corporate video is no longer just a nice-to-have thing - it's a must-have for organizations. Filming in Twin Cities, brands have a greater chance of producing outstanding work that will have a positive impact on staying ahead in communication, culture, and talent. Contact Bloom Creativ today for a corporate video production consultation!