Ditch the Cheesy: Why Your Holiday Content Needs a Serious Upgrade

It’s that time of year again. The holiday season is upon us, and with it comes the inevitable flood of festive content. From cringe-worthy Christmas posts to poorly made graphics, it seems like every brand is vying for our attention with the same tired tropes. But why? Why do so many businesses fall into the trap of cheesy holiday content?

The Problem with Cheesy Holiday Content

The truth is, cheesy holiday content is a major turn-off. It’s often seen as inauthentic and insincere, and it can do more harm than good to your brand reputation. Here are a few reasons why you should avoid it:

• It’s Unoriginal: Cheesy holiday content is overdone and predictable. It doesn’t stand out from the crowd, and it’s unlikely to capture your audience’s attention.

• It’s Not Engaging: Cheesy content is often boring and uninspiring. It fails to connect with viewers on an emotional level, and it’s unlikely to drive conversions.

• It Can Damage Your Brand Reputation: Cheesy content can make your brand look unprofessional and out of touch. It can also alienate your audience and damage your brand reputation.

A Fresh Approach to Holiday Content

At Bloom Creativ, we believe that holiday content should be creative, engaging, and valuable. We’re not interested in producing cheesy commercials or generic holiday greetings. Instead, we focus on creating content that resonates with your audience and drives results. This year, we wanted to focus on humor and trends. We created a few reels which we will post this holiday season. A stocking stuffer reel that provided great comedic value and a ‘Favorite Moment of the Year’ where we get personal and let the audience get to know the people behind the brand.

How to Create Holiday Content That Stands Out

So, how can you create holiday content that stands out from the crowd? Here are a few tips:

1. Focus on Your Audience: What are your audience’s interests and needs? What kind of content will they find valuable? By tailoring your content to your audience, you can create something that truly resonates with them.

2. Tell a Story: Stories are a powerful way to connect with your audience. Use storytelling to evoke emotions and create a lasting impression.

3. Use Humor: Humor can be a great way to make your content more engaging. Just be careful not to cross the line into cheesy territory.

4. Keep It Short and Sweet: In today’s fast-paced world, people have short attention spans. Keep your holiday content concise and to the point.

5. Use High-Quality Production Values: High-quality production values can make a big difference in the effectiveness of your holiday content. Invest in professional video production to create content that looks and sounds great.

By ditching the cheesy and embracing a fresh, creative approach to holiday content, you can create a lasting impression on your audience and drive real results. Remember, your holiday content should be memorable, engaging, and valuable. By following these tips, you can create holiday content that stands out from the crowd and helps you achieve your marketing goals.