How Video Can Boost Your Minnesota Business in the Summer Season

Discover how video can boost your Minnesota Business in the Summer Season with creative ideas and how Bloom Creativ converts those in life to drive more sales!

Minnesota’s summer is magical - vibrant sunlight, greenery everywhere, and a soothing environment. But how could you utilize summer energy to fuel your marketing efforts all year long?

The answer is: Video. It is a powerful tool to build emotional connections with your potential clients, highlight offers, launch a new product, and align campaigns with seasonal trends and events without any climate difficulties. Let’s explore how you can harness its power and drive more sales to your local business. 

Why Video Production Matters for Local Businesses?  

In today’s digital-first landscape, video is not optional - it’s essential. Minnesota video production for seasonal local business marketing helps to build trust, showcase business values, and drive engagement. Here’s why it matters more than ever:

People buy from brands they trust

Who doesn't watch Nike's promotional videos, demonstrating the story of every product, and encouraging individuals to push through challenges and keep pursuing their goals? Yes, it's the powerful marketing call that influences buyers to purchase. Whether it's a behind-the-scenes clip, a specific product story, or others, seeing your business in action builds credibility faster than text or static images. 

Converts viewers into customers

66 percent of the audience prefers watching short videos to get a real-life experience of your product or service. On the other hand, Industry Research states that businesses that use video grow revenue 49% faster than those that don't. A video is not only footage of events; it introduces audiences to your business ethics, goals, dreams, and answers their queries, leading to potential traffic. 

Sets you apart from the competition

Market trends are changing rapidly, as are consumers' demands. But a video with a powerful hook has the power to compete with your competitors. Local businesses often overlook it, but those investing in video consistently stand out with a more professional brand presence. 

Cost-effective marketing with High ROI

High-quality videos can be reused across platforms- websites, YouTube, Social media, newsletters, and others that provide long-term marketing value from a one-time investment. For example, a local plumber invests in a few professional videos answering common plumbing questions. 

Video Production in Summer - Why Timing Matters in Video Production for Your Minnesota Business

Summer is the most productive time for video production in Minnesota, for its joyful climate and the abundance of local events and festivals, which offer you several filming locations and opportunities. Also, you’ll experience -

• Impressive daylight hours and a pleasant climate. 

• Greater visual variety and flexibility.

• Evergreen footage for future use. 

• A warm, vibrant tone and earthy environment align with your marketing goal. 

• Access to beautiful outdoor locations, and others.

• A fresh, better backdrop and energetic look resonate with audiences online.

• You can release promotional videos aligned with summer campaigns.

Summer in Minnesota isn’t just a season - it’s an opportunity for local businesses. Need help planning your summer video shoot? Check out the next section now and get creative ideas!

Types of Videos that Work for Your Minnesota Business This Season

At Bloom Creativ, we specialize in both photo and video to propel your business forward. Here are some sales-driven ideas: 

Capture Seasonal Outdoor Events 

Idea: Summer in Minnesota is filled with festivals, outdoor events, and more. We’ll film your business’s participation or sponsorship, showcasing your local involvement and connection with the community spirit. 

How we’ll bring it to life:

• Use natural lighting and dynamic cinematography to emphasize the authentic summer events. 

• We’ll capture team candid moments and vibrant scenes that connect viewers emotionally. 

• Experience different lighting techniques to ensure every shot is visually appealing. 

Seasonal Product or Service Demos

Idea: Film the summer-specific products' key features or service details to fulfill potential consumers' queries, which drives conversions.

How we’ll bring it to life:

• Utilize natural light and advanced lighting setups if required.

• Shoot products through multiple angles to demonstrate key features, maintaining a natural summer feel. 

• From planning to delivering, er ensure the final video aligns with your marketing goals.

Outdoor Brand Story Videos

Idea: Showcase your company’s candid moments, like rooftop brainstorming sessions, culture in a natural setting, and so on. 

How we’ll bring it to life:

• Utilize wide-angle shots and natural light to capture movement.

• Aerial and scenic drone footage to showcase your business location, events, etc. 

Customer Testimonials 

Idea: Film customer testimonials outdoors or within your summer-themed locations, like patios, events, or job sites, to add vibrancy and authenticity. 

How we’ll bring it to life:

• Focus on candid interviews paired with a B-roll of the client in action.

• Blend storytelling and environment to highlight real emotion and connection.

• Utilize framing technologies, leveraging the natural beauty of Minnesota summers.

Partner with Bloom Creativ for Your Business's Summer Video Production

Book a video and photo shoot for your Minneapolis business to elevate your brand with story-driven video production this season. We assure you that our creative videographers make your summer campaigns more innovative and impactful. Here are the key reasons why Bloom Creativ is your go-to video production company to boost your business:

• Stunning Cinematography: From bustling outdoor events to vibrant in-store daylight scenes, we leverage Minnesota's summer backdrop to deliver video content that connects customers and boosts sales. 

• Seamless & Collaborative process: With us, you'll experience an easy and stress-free process: Plan (develop a plan together), Film (create videos as per your plan), and Deliver (receive the professional work in time). 

• Local expertise, National quality: Every brand has its unique story and diverse campaign work plan. We work collaboratively to showcase your business essence more convincingly while maintaining a standard that competes on a national level. 

• Professional quality: We combine cinematic visuals with strategic brand storytelling to create videos that inspire, convert, and encourage. From concept to final cut, every digital marketing project in Minnesota is handled with precision and a commitment to excellence. 

• Impressive client reviews: Our satisfied client reviews inspire us to create stunning videos and think outside the box. Go through our official site, "Bloom Creativ," to experience our clients' appreciation. 

• Cost-effective pricing: We deliver high-quality work at cost-effective pricing every time. Whether you're a small business or a growing enterprise, our flexible pricing models fit your video marketing goals. Feel free to contact us and share your plan with us.

• Turnaround time: Timing is everything to us. We prioritize efficiency without compromising quality, ensuring your band's voice aligns with an engaging story on time. It is ready to publish on different digital marketing platforms: social media, ad campaigns, etc. 

So, what story do you plan to represent with your brand-new product or service this season? Let us help you create your brand masterpieces with a compelling video that connects with potential traffic. Contact us today for a free consultation, and let's make your brand stand out year-round.

Final Verdict

The summer won’t last forever- now’s the time to plan your video strategy and capture content that resonates with your business goal. Are you a B2B service provider, a local retailer, or a brand searching for a professional Minneapolis video production company that tells compelling stories? At Bloom Creativ, we’ll handle every process step, from concept to final video, introducing a new product, rebranding, or elevating marketing efforts. Contact us today to discuss how video can boost your Minnesota Business this season!