Top 10 Reasons to Invest in Corporate Videos

In this fast-paced e-commerce era, businesses are constantly searching for trendy and exciting ways to capture potential audiences' attention. In the crowd of infinite engaging blog posts and catchy tweets, corporate videos give the brand a competitive edge. 

A high-quality video gives your brand a voice that resonates and leaves a lasting impression every time. In this blog post, we’ll walk through the top 10 benefits of corporate videos that give you proper reasons why every brand considers integrating videos into its branding strategy!

What are Corporate Videos?

Corporate videos define your brand and engagingly highlight its value. They work as a strong visual communication medium for businesses or services. Popular brands or businesses use these videos for several purposes, such as company introductions, product or service overviews, showcasing the company’s mission and values, or the company’s history and achievements.

However, there are different corporate video formats, including live-action, animation, or both combinations, for the company’s website, social media, trade shows, etc. Not convinced enough! Or are you worried about how corporate videos elevate your business?  

Let’s check out the importance of corporate videos in the next section!

The Benefits of Corporate Videos

Forbes states that 82% of consumers have been convinced to buy a product or service by watching a video. Another study highlights that video marketing companies can grow revenue 49% faster than those that don’t. Isn’t the number express more about the popularity of video marketing?

Here’s why today’s businesses or trendy brands integrate corporate videos into their branding strategy:

1. Enhancing Brand Visibility

One survey states that 88% of marketers admitted video marketing has helped users better understand their products or services. It’s a fact that video becomes a vivid storytelling platform where messaging, style, and tone of voice communicate your brand values and identity with audiences. 

2. Strengthening Brand Identity

Customers rely on and trust companies that speak loudly about their values by showcasing authority. So, why not put your team behind the camera - show their dedication, hard work, and team collaboration? For example, Airbnb makes customers dream in a more meaningful way through video.

3. Improve Audience Engagement

What makes you watch a video from beginning to end? Or, what would make you trust: products or services? Simple; yet information-rich and engaging videos give all viewers answers in one video and help to increase brand awareness. Not only that, it communicates more effectively and memorably than others and shares across social media. 

4. Lead Generation

When you showcase your products in action along with features and benefits, customers get the confidence to make more informed decisions about your business. For example, it might be a product demo on an e-commerce platform, an explainer one, or others. It’s no wonder that including customer testimonials or reviews in your video builds credibility and loyalty.

5. Employee Engagement and Recruitment

Team-focused corporate videos like celebrating employee achievements or milestones, training, promotions, or announcements create a sense of recognition and motivate others. However, companies that showcase career growth, culture, and diversity attract the right talent and create a position impression before joining the team. 

6. Humanize the business

The sweet point of corporate videos is you can show the real creative people who work hard to achieve your business goal. You can provide behind-the-scenes actions, give a brief of successful projects, share real-life client testimonials, give messages to clients, and more. However, by doing so, you can turn a corporate entity into a loyal brand establishing a strong connection with viewers. 

7. Corporate Video Trends

Corporate video marketing strategy helps businesses to build a bridge between businesses and their audience. In this digitalization era, there are lots of exciting new trends added to shape your brand approach, such as -

• Short-form videos: Social media platforms like Instagram, TikTok, and others are popular for short videos that last from 15 to 90 seconds. Brands prefer these types of videos to tell compelling stories and connect with the audience on an emotional level.

• Storytelling: Brand stories give consumers trust and help them differentiate from their competitors. For example, Four Seasons, the hotel and resort company storytelling video express hotel delights. 

• Animation and motion graphics: Both of these are effective for corporate video production - making complex ideas or data in an easy-to-understand and visually appealing way.

• Authenticity and transparency: By creating behind-the-scenes corporate videos, you can introduce the audience to your brand values, and culture that builds trust.

• Live-streaming: Companies use live streaming to connect audiences in real time, answer their questions, provide valuable insights, and more.

Apart from those, there are lots of video marketing trends available to boost your brand.   

8. Improved SEO Performance

Search engines like Google prefer authentic video content with a lower bounce rate and longer dwell time. According to the survey, landing pages with videos are 50x more likely to get organic rankings in Google and be shared on social media, further increasing their reach and visibility. 

Here are some SEO specialists suggested video content optimization hacks:

• Use relevant keywords in your video title, description, and tags.

• Focus on responsive corporate videos.

• Add captions to make the video accessible to a worldwide audience.

9. Cost-effective and Versatile Marketing Tool

Corporate videos are a more trendy and cost-effective way of reaching a potential and broader audience. Businesses hire a top-rated video production company to get a visually appealing, engaging brand storyline that resonates with consumers. Also, it helps to - 

• Repurpose a single video across multiple marketing channels, such as business websites, social media platforms (IG snippets), email campaigns, YouTube, etc.

• Ensures consistency in brand messaging and increases ROI on video production.

10. Drive Innovation and Creativity

From product videos to promotional well-crafted videos with unique storylines ensure your message isn’t just seen but felt and remembered in every situation. With animated or explainer videos, you can simplify complex business or service concepts into easy-to-digest format. 

Wrapping Up

From highlighting marketing goals (no matter how big or small) to improving your business search ranking the benefits of corporate videos are beyond to mention. It’s not only a nice-to-have marking tool, it’s become a must-have thing. 

So, are you ready to bring your brand's uniqueness to life? Contact Bloom now and get high-quality results in time!