Apr 19, 2024

Our Production Process

At Bloom Creativ, we’re obsessed with one thing: bringing your brand story to life. We believe powerful narratives are the key to building connections with your audience, and that’s why we focus on crafting videos that are both visually stunning and emotionally resonant. We’ve had the pleasure of working with a diverse range of clients, from established names like Yardbird, Lululemon, and Maxim to purpose-driven organizations like the National Kidney Foundation. Whether you’re a local Minneapolis coffee shop looking to showcase your community vibe or a national fitness brand aiming to inspire viewers with real-life stories, we can help you tell your story in a way that resonates.

Here’s a glimpse into our collaborative creative production process, where we transform your vision into a captivating digital experience:

1. Planting the Seed: Cultivating Your Story

Every great video starts with a compelling narrative. At Bloom Creativ, we believe your story is the roadmap to connecting with your audience. We don’t just take your bullet points and turn them into a script; we work closely with you to uncover the deeper meaning behind your brand. For example, perhaps you’re a local brewery. We might explore the story of how your passion for craft beer began, how you source your ingredients, and the unique atmosphere you’ve created in your taproom. This emotional storytelling approach is what connects viewers to your brand on a deeper level.

2. Building the Blueprint: Strategic Planning for Measurable Results

Once we have a clear vision for your story, it’s time to translate it into a concrete plan. We don’t just create beautiful videos; we create videos that drive results. We’ll sit down with you to develop a strategic framework aligned with your specific goals. Are you looking to attract new clients, boost employee recruitment, or increase sales? We’ll tailor our approach to ensure your video delivers a measurable return on investment.

3. Making the Magic Happen: Filming and Production

Finally, it’s time to bring your story to life on screen! Whether you envision a minimalist run and gun one-person shoot capturing the hustle and bustle of your coffee shop, or a multi-day production with a full crew filming a cinematic commercial for your fitness brand, our team is equipped to handle it all. We have the experience and resources to adapt to your needs and create a shoot that’s both efficient and high-quality.

After the shoot, we go back and edit. At Bloom, we prioritize collaboration with our clients, understanding that their vision is paramount. We offer two rounds of edits as part of our package, ensuring that every tweak and adjustment brings them closer to their vision. Our goal is to deliver a video that not only fulfills the client’s objectives but also resonates with their audience, leaving a lasting impact.

The Bloom Creativ Difference

At Bloom Creativ, we believe video production is more than just capturing footage. It’s about crafting a digital experience that leaves a lasting impression. We’re a team of passionate storytellers dedicated to helping you achieve your marketing goals. We don’t just create videos, we cultivate brand stories that bloom.