Lululemon

This project was created for Lululemon following the launch of a new experiential concept inside their flagship location at the Mall of America. The goal was to clearly showcase how the space functions while capturing the feeling of how it is meant to be used. We told the story through a single character moving through each area, including the coffee shop, yoga studio, event space, and locker room. The result is a cohesive experience video that communicates both functionality and atmosphere, helping viewers understand the value of the space at a glance.