Yardbird

This paid ad was created for Yardbird, a Minnesota rooted retail brand known for premium outdoor furniture and white glove delivery. The concept centered on shared local pride, pairing Yardbird’s Midwest roots with Adam Thielen, a Minnesota native and longtime Minnesota Vikings standout. The spot features Adam personally executing a white glove delivery, using his credibility and familiarity to highlight Yardbird’s service experience and product quality. Used across paid social channels, the campaign ran for months and drove strong performance, including record breaking sales days that reinforced the power of authentic local alignment.