Attract New and Potential Clients with Video Content

Video has emerged as one of the most powerful tools for engaging potential customers and growing your brand. With the rise of platforms like YouTube, TikTok, Instagram, as well as the increased presence of video content across websites and social media, leveraging video content can make a significant impact to generate leads. We've learned that building a professional portfolio and creating our own video content shows that we are experts in the field. Here's how you can use video to capture the attention of potential customers and turn them into long-lasting clients.

1. Brand Stories That Work

Video provides a unique opportunity to convey your brand's story in a way that text and images alone can't. Gone are the days of corny content and horrible graphics that don't engage with your clients or potential customers. Crafting a compelling brand narrative through video helps potential customers connect with your company on a deeper level. Your mission, values, communication, and authenticity will win when telling stories of those core aspects of your brand. Whether it's displaying the way your company is involved in the community, who the employees are as individuals or how you're making an impact in the world - storytelling videos can humanize your brand and build trust with new and existing customers. We've generated our own content and even created an origin video to show how Bloom started. With the story, quality and production, we are able to show that stories do work when we are true to ourselves.

Tip: Keep it authentic and relatable. Show real people, real experiences, and the genuine passion behind your brand.

2. Showcase Your Products in Action

One of the most effective ways to attract potential customers is by demonstrating your products or services in action. Creating videos around the application and experience of your products or services allow viewers to see how your offerings work and how they can benefit from them. This can be particularly useful for complex products or services that require a bit more explanation. We've worked with many product/service-based brands in lifestyle, fitness, non-profit, etc. and we are always in collaboration to understand how we can showcase products, services, the brand and tell a story in the creative process. It shows potential leads that you can be informative, creative and engaging in one piece of video content.

Tip: Use clear, high-quality visuals and highlight key features and benefits. Consider creating a series of videos that address common questions or showcase real authentic experiences with your products or services.

3. Build a Portfolio

When customers come to you for a service or product, it is helpful for them to watch videos that explain who you are, what you do or offer and how it can benefit them. Building a solid video portfolio that potential clients can view easily on your website or social media will show how thorough and professional you are as a brand. It makes their process easier in finding the right product or service for them and it helps establish the quality work that you do. We've built and organized many of our video work with other reputable clients on our website and have created social media content around helping our clients learn more about Bloom. From corporate, commercial, small business and non-profit - potential customers get an insight of what we can offer as a full-service video production company and we get the opportunity to figure out how we can create compelling, story-driven videos for their brand.

Tip: It helps being at the top of mind of potential clients, keep video content fresh with new trends, updates, and be relatable so that you continue to build that trust with them.

4. Be Informative and Educational

Educational content is a great way to position your brand as an authority in your industry. By offering valuable insights, tips, and how-to guides, you not only help potential customers solve problems but also build your reputation as a knowledgeable and trustworthy source. This approach can drive organic traffic to your website and attract leads who are seeking solutions that you provide. At Bloom, we are constantly visiting with clients who need solutions for their customers and clients. When we produce an educational video for their products and services, it helps them with the many inquiries they get whether that be brand anthems, how-to, documentaries, interviews - it's super beneficial to educate your potential customers that you are the expert that can help them.

Tip: Ensure that your educational content is relevant to your target audience and addresses their pain points. Use engaging visuals and clear explanations to make your content easy to understand and actionable.

5. Call To Action

Videos can include direct calls to action, guiding viewers on the next steps to take. Whether it’s visiting your website, signing up for a newsletter, or contacting you for a consultation, clear CTAs can drive conversions. Make sure that your video content has a purpose and intentionality behind it. Having a clear call to action can drive to the goals of brand awareness, new projects, new leads, networks, virality, etc. You never know who is tuning into your content and where that can lead. Potential clients want to know more about how to reach you and inquire more, that's where call to actions come to play.

Tip: The more you research about what your potential clients want to see and hear in a video, the more engaged they will be to get to know your brand.

6. Increase of Engagement Through SEO

Search engines often prioritize video content, especially if it’s engaging and relevant. High-quality videos with good keywords, tags, and descriptions can improve your search engine ranking, driving more traffic to your site. Ever since we started integrating our video portfolio and our original content through socials and website - we've experience an increase of leads and engagement from potential clients. Having videos tastefully designed on your website that can be easily navigated and viewed, the more inquiries you will receive from the integration of SEO. We are currently the #1 ranked full-service video production company in Minneapolis and it's all thanks to how we've utilized website design, SEO and video content together.

Tip: Be intentional with your thumbnails. Create clean, professional, engaging thumbnails to draw your viewer in to watch your video content on your website or social media.

7. The Human Element

Videos allow potential clients to see and hear from real people behind the company. This human element can foster a sense of familiarity and trust, making clients more comfortable reaching out. Sometimes the traditional route of corporate content won't drive engagement because your audience won't know who the people are behind the company. We've taken a different approach of creating original content that showcases the individuals of Bloom. Our friends, family, community and clients all engage because of our authenticity and personality through what we create. They get to see our expression and behind the scenes of what we do for our clients. With relatable and personable videos - we are able to connect with other humans who are like us. Potential clients that we have the opportunity to build a relationship with is always a win in our books.

Conclusion

Video is a powerful medium for capturing the attention of potential customers and driving engagement with your brand. By telling your brand story, showcasing your products, building a strong portfolio, providing educational content, having a clear call to action, optimizing videos for SEO, and having the human element - you can create a compelling video strategy that attracts and converts potential customers. Embrace the dynamic nature of video and watch as it transforms your brand's reach and impact.

Ready to get started? Lights, camera, action—your next customer could be just a video away!