Cystic Fibrosis Foundation

This patient highlight was created for the Cystic Fibrosis Foundation in partnership with a company whose team members had personal ties to the cause. The goal was to honor those connections while raising awareness around cystic fibrosis through a human centered story. We focused on telling Maria’s story with honesty and care, allowing her experience to lead the narrative. Used across the website and social channels, the video serves as an impactful patient spotlight that reinforces the Foundation’s mission and the importance of continued awareness and support.