Fan Girl

This campaign was created for Fan Girl, a Minnesota-based, women-owned apparel brand founded in 2018 that designs trendy, comfortable, and versatile game-day pieces built specifically for female sports fans. In 2025, Fan Girl became an official licensed partner of the Minnesota Vikings and needed campaign content to align the brand with the team and promote a six-SKU launch collection. We approached this as a multi-piece content campaign, capturing a range of assets designed to live across social, retail, and in-stadium environments. The standout — the Fan Girl Collection Reel — played live at a Vikings game, putting the brand directly in front of the audience it was made for. The result is a cohesive body of content that elevates Fan Girl's launch and cements its place in the Vikings ecosystem.